Objective: Durability and versatility.

Hello!

We start the blog by briefly explaining the brand's objective, which, as you can see from the title, focuses mainly on durability and versatility.

All of Balqai's ideas, and consequently the clothes, are born from a deep weariness with the need to constantly keep the wardrobe in rotation and updating. This includes different occasions and their respective requirements, the limited life of trendy clothes, and fabrics that wear out quickly or pill.

It is contradictory, since the solution we propose is the same as the problem. However, after much reflection, we came to the conclusion that the purchase of clothing is not going to end or decrease in the near future, but we could influence the type of product on the market, as well as its useful life and performance.

Our main focus is to create pieces that are as versatile as possible. In this way, we maximize their use, as they are garments that are suitable for multiple occasions. Depending on how they are combined with what you already have in your wardrobe, they can be suitable for many scenarios, whether it is going to work, to a meeting or date, to a christening or going out to party.

Once we have the design that covers this approach, we focus on making it with organic and biodegradable materials, such as linen, cotton and viscose. These materials allow constant and prolonged use of the garment, whether through wearing, washing or exposure to different climates. And, if they become waste, they decompose completely in nature, closing their life cycle.

Through this methodology, we manage to create garments that, although at first glance seem simple, offer many combinations and guarantee durability, always knowing that the day they rest, they will do so in the same place where they come from: nature.

We hope you liked it.

Sincerely,
Balqai.